Benzina Magazine

Benzina Magazine – Print Design

Here at SPD we’re passionate motorcyclists, so when the opportunity came along to combine our love of bikes and design, we took it. Many traditional publishers are seeing their circulations decline year on year. So is print dead? We think not. Print is becoming tribal and niche. We designed Benzina magazine with a crafted look and feel – quite a new concept for the motorcycle market. Now in its third edition, the magazine has received a great response. We hope you like it too.

Image of spread from Benzina Magazine
Image of Spread

Cover Design

Print Design Spread


BRINGING THE MAGAZINE TO MARKET

The starting point for the design of the magazine was the Benzina logo itself. We developed the branding for Benzina and applied it to marketing material, including T-shirts, business cards, posters and trade stands. The magazine is sold at bike shows and events around the UK, but around 50% of sales come globally and are made online via the Benzina e-commerce website – a responsive website with a shopping cart designed and coded by us.

Project Completed December 2013