REBRANDING PROJECT FOR BLUE OTTER WINES
This is a rebranding project for Blue Otter Wines, an independent wine merchant in the heart of Hitchin, Hertfordshire. They sell a hand-picked selection of wines, both fine and rare, as well as spirits and beers. Their original branding fell short of the premium quality of their niche market, looking instead more like a discounter store. Our job was to design a new look and feel for the whole shop, repositioning the brand to better reflect the unique character of this truly individual store.