Brand identity and Website for MLS

The brand identity for this client needed to be modern, simple and impactful. To keep the design as strong as possible, we used the acronym MLS with their full name as a strap line. The logo was formed out of the idea of learning pathways – a concept linked to the machine learning techniques. It’s a fluid design were the dots join up to create pathway – highlighted with a vignette.

Brand Identity

The colour palette uses blues with a bright yellow accent colour. The yellow added impact to the call to actions and buttons on the website. It also worked well on the marketing collateral, which included PPC (pay per click) advertising banners – giving an all-important stand out.

We worked the blue hues through into the imagery within the site – keeping the brand identity harmonious and consistent throughout all the design elements. This meant retouching the images in Photoshop subtly bringing their colour values into alignment.

We also rebranded the client’s social media – Linkedin and twitter, as well as Powerpoint Templates for presentations.

The Website

The website design needed to be impactful and engaging – promoting the company’s core consultancy and training services, as well as giving an insight into the vast experience and talents of Alan and Tony, the directors.

Bespoke in it design and build, the site still uses WordPress CMS, which allows the client to add and edit content themselves.

The client had a good understanding of the web with this project, so we worked with them to train in how to manage more advanced features, like using forms for gain contact details and providing people who signed up with discount codes. We also helped him integrate the Eventbrite booking system, so they could sell their courses to the public.

We also provided copywriting for the site.


Project Completed November 2016