Final Design of Logo


This brand design project for the Chevallier Brewing Co. is one of our the latest design projects for Aspall, to market and sell their unique range of English handcrafted beers, ales and stouts. We took our inspiration from the metalwork of the Victorian industrial age, but gave it a quirky twist with fun typography. The result is a brand design that’s individual, strong and boldly eccentric.

First Stage Designs

Brushed Steel Logo

Darkened Inline Effect

Brass Logo

Inline Logo

Gold Stamp

The Brand Design

During our journey of design development, we had a few rounds of editions, deliberations and lively discussions before deciding on the final piece. We thought them all worthy contenders and worth presenting to show how we approach a design project such as this. We explored different metallic finishes considering colours and textures and varying degrees of typographic detailing.

This was a great project to work on, ultimately producing a considered, handcrafted piece of brand design of which we are most proud!

How the Brand is applied to the range

The brand design appears on the Outlier logo design – one of the craft lagers within the range. This piece of work is just one of many projects we have completed for Aspall during a relationship spanning over 15 years. It all started when we were commissioned to create the Aspall logo.

Project Completed 2012