The brief for Events 4 Healthcare logo: “No imagery that suggests events, no imagery to do with healthcare – oh, and don’t make a big thing about the 4!”. Umm…! Okay, so we might be exaggerating a little, but the team at Events 4 Healthcare did ask us to avoid using any imagery connected to ‘events’ or ‘healthcare’. So what did we have to go on? Well the client wanted to their branding to differentiate the four core areas of their business: medical education, digital, partnerships and events. A colour for each area perhaps? And therein lay the solution; we would choose a coloured tint for each business area and bring them together to form the background to their logo.