JMH Logo Design
The brief for this project was to create a logo design that was simple, yet professional. JMH is small business, specialising in mediation and counselling. The nature of the business means that the branding should convey a sense of calm – something subtle and understated.
Dialogue is at the heart of mediation and counselling, and was therefore the seed of our design for the logo. Using punctuation marks and symbols, we built a tree of speech bubbles, question marks, love hearts etc. creating a simple and bespoke design. The pastel colour palette of grey and lilac also gave a sense softness and tranquility.