EMAS Pharmaceutical Website Design

Often pharmaceutical website design can be dull and uninspiring, but this project needed to explore a more colourful and engaging style, whilst maintaining the serious and professional values of the client. Emas Pharma are a global company who provide support to the pharmaceutical and biotech industry in the development and commercialisation of products worldwide. They have offices in the UK, Europe, Canada, USA and Australia along with a vast expanse of worldwide partners.

Website homepage featuring blue-tone image of test tubes
Eyedropper adding droplet of turquoise liquid to a petri dish containing bright violet liquid

Slightly blurred image of man's hands holding mobile phone

Black girl in red dress sitting at boardroom table with male colleague behind her slightly out of focus

Pharmaceutical homepage design

Pharmaceutical website service page

Services section from website with icons and soft tint image of folders in background

Careers page from website with image of black girl in red dress, curriculum vitae folder tab, hands on a keyboard and people applauding at at a conference

The first stage of the project was to consider the groups of people who will be using the site and what their individual needs will be. We did this through a process called ‘user stories’ — a set method of throwing the net wide to capture all the information we might want to include on the site and then drilling down into specifics of what’s essential, what’s nice to have, and things that may not be necessary. We also researched what other companies were doing within pharmaceutical website design.

Our findings helped us establish a hierarchy of information to be included within the site and ultimately determined the site’s structure. To test the structure, we produced a wireframe where we could ‘road test’ the architecture of the site: the navigation, page content, how pages link together, page content etc.

Once this was in place we turned to the design of the site. We recommended a modern, clean style with bold yet soft colour palette. The design was deliberately clinical: a simple full-screen layout with straight sections and boxes. We developed icons to sign-post the client’s services, and introduced vibrant imagery to bring the site to life.

Photography included some stock images which we retouched to form a uniform set. We also commissioned Mike Goldwater to take interior and staff shots.

Here are some examples of other projects we have completed in the healthcare and pharma sector: Taymount Clinic website, Events for Healthcare branding and website. If you have a project you would like to discuss, please contact us.


Project Completed April 2017