The first stage of the project was to consider the groups of people who will be using the site and what their individual needs will be. We did this through a process called ‘user stories’ — a set method of throwing the net wide to capture all the information we might want to include on the site and then drilling down into specifics of what’s essential, what’s nice to have, and things that may not be necessary. We also researched what other companies were doing within pharmaceutical website design.
Our findings helped us establish a hierarchy of information to be included within the site and ultimately determined the site’s structure. To test the structure, we produced a wireframe where we could ‘road test’ the architecture of the site: the navigation, page content, how pages link together, page content etc.
Once this was in place we turned to the design of the site. We recommended a modern, clean style with bold yet soft colour palette. The design was deliberately clinical: a simple full-screen layout with straight sections and boxes. We developed icons to sign-post the client’s services, and introduced vibrant imagery to bring the site to life.
Photography included some stock images which we retouched to form a uniform set. We also commissioned Mike Goldwater to take interior and staff shots.
Here are some examples of other projects we have completed in the healthcare and pharma sector: Taymount Clinic website, Events for Healthcare branding and website. If you have a project you would like to discuss, please contact us.