POS DESIGN FOR TESCO OPTICIANS
POS design for Tesco Opticians: bringing designer frames to the masses. We were asked to design POS to market a range of designer frames for Tesco. Rather than opt for clichéd lifestyle shots, we went big and bold with a no-nonsense design that used the frame and the price tag – pretty much all the information the customer required! The result was a pos campaign that had bags of impact: the large hanging boards standing out from the busy store interior. We also produced accompanying leaflets which gave a full listing of the frames included in the offer.