Baroosh Restaurant Menu Design Christmas 2013
The brief from the marketing team gave us sense of the direction they wanted us to go in, a visual snapshot of the menu design style required – bold graphic icons. It was our job to interpret this brief and produce creative options that captured the essence of the desired style and brought the design direction to life combining festive icons with the softer Baroosh typography.
We were given guidance as to the size and mechanic of the menu, in this case A3 folded to DL. We were also given a rough guide to the content: a first draft of the menus, details to go on the booking form and the terms and conditions.
The design process for the menus was pretty easy. The marketing team made clear decisions and we were in agreement that they plumped for the design routes we favoured too.
So our biggest challenge, was how to fit the vast amount of information into each side of the menu. We needed to retain a beautiful design where customers could savour each mouth-watering dish available, whilst ensuring basic instructions of how to book for a party of people – each requiring different meal options was also simple, clear and concise. By adopting the same attention to styling to the booking form as we did the rest of the menu, we hope we achieved a design that looked good and worked well from all angles. Our aim was to design a layout that was both easy to read and easy on the eye!