Smart Learning approached us to rebrand their company and update the homepage of their Magento website, we jumped at the chance. Smart Learning is an established educational publishing company, selling books and digital products into primary and secondary school for well over 10 years. The are already present in 50% of schools in the UK, but felt their old logo was old and tired and they needed a refresh to help push their company onto the next level.

Branding Design

We knew that the branding had to work on many levels as it was going to be applied to books, apps, web and CD-ROMs. The inspiration behind the new Smart Learning logo was a tree of knowledge with a modern twist. Each leaf a colour reference to a subject area: english, science, computing and PSHE.

Magento Website Detail

Website Detail

Book from Magento Website

Smart Learning Branding

One of our main tasks was to update the look of the homepage of the Smart Learning Magento e-commerce website, which was a very important revenue stream for the company. The Magento website took its design style from our branding with bright colours and bold graphics. The design also fell in line with its sister site: Smart Learning Teachers’ Club. The Teachers’ Club website is a blog-style site aimed as a resource for teachers. One of the tasks of this site was to help drive traffic to the Smart Learning Megento website, with social networking links and streams. Find out more about the new Teachers’ Club website here.

Project Completed April 2014