We were commissioned to produce Superdrug’s new year point of sale material: a range of formats, from motivational posters to simple line and price advertising. Designed to be empowering, our ‘Reveal the New You’ campaign, was daringly bold and bright – a punchy creative to give their stores a vibrant and exciting new look. The brief wasn’t just to see the new year in with a bang. We had to create a concept and design style that would continue beyond January into seasonal campaigns throughout the rest of the year.

POS Design
Image of New Year Poster

Image of Poster for Valentine's Day

Valentine's Day POS Design

The point of sale, had to be versatile and work on a suite of templates large and small. Quite a challenge, but not a problem! Our year’s of experience of working as print designers on POS campaigns for large retailers, meant we had the knowledge and understanding required to create a bullet-proof solution.

Project Completed 2005