SUPERDRUG POINT OF SALE MATERIAL
We were commissioned to produce Superdrug’s new year point of sale material: a range of formats, from motivational posters to simple line and price advertising. Designed to be empowering, our ‘Reveal the New You’ campaign, was daringly bold and bright – a punchy creative to give their stores a vibrant and exciting new look. The brief wasn’t just to see the new year in with a bang. We had to create a concept and design style that would continue beyond January into seasonal campaigns throughout the rest of the year.