Freetime Brochure

TESCO FREETIME BRANDING

How do you design a logo that’s both corporate and fun? That was our challenge when we created the brand identity for Tesco Freetime – the ‘fun’ side of Tesco. Tesco Freetime was set up to manage operations for the Tesco Clubcard Rewards loyalty scheme, the Freetime brand had to be fun with a serious business side.

Typography was the key to solving this design brief. Our whizzing ‘e’s break free of the typography, giving a feeling of freedom and excitement. The combination of the formal font containing the hand-drawn ‘e’s, was the solution to producing a logo with two personalities.

Tesco Freetime Logo

TESCO Freetime AND REWARDS BROCHURE

The Tesco Clubcard Rewards brochure is a directory of the rewards available under Tesco Clubcard loyalty scheme. It is a 48 page brochure containing information about the scheme in general, as well as details of each specific reward – anything from a day out at a theme park to savings on your dry cleaning. With over 600 contributors and tight deadlines, disciplined project management was essential to ensuring the project’s success.

Holiday Spread

Beach

Funfair

Restaurant Spread


Project Completed 2011