Waitrose Salads

Waitrose Salads

Innovative packaging design doesn’t have to be complicated. That was our philosophy when we designed the packaging for this range of fresh leaf salads for Waitrose. Our brief was to design understated packaging that was simple, innovative and, most importantly, allowed the food itself to be the main object of desire, rather than be smothered by over-fussy graphics.

Our solution was to create packaging that was simple and subtle, where the mouth-watering product description overlays the delicate salad leaves inside.

Innovative Packaging: image of Waitrose Solo Salad
Innovative Packaging: image of Waitrose Medley Salad
Innovative Packaging: image of Waitrose Medley Salad

For more innovative design projects, take a look at our latest project for Aspall: Outlier.